If you are running an e-commerce store, it is imperative that you build it to be as engaging as possible. Considering your product quality is good enough, you need to make sure that you follow the latest e-Commerce trends to stay on top of the search results.
If you do not build your e-Commerce site to be user-friendly and engaging, it’s likely that you are missing out on a large audience who can be your customers.
If you are looking for a web design company Adelaide, you can easily find a trusted service near you.
Voice Shopping
Recent years have seen a heavy growth in the number of people searching for products and services using smart speakers. Voice shopping is gaining popularity, and the trend is likely to remain the same in the upcoming years. Not only that, the number of people opting for voice search is likely to increase in the upcoming years.
Amazon and other major e-Commerce stores have already adopted voice search facilities in their stores. And, if you want to gain a lot of customers, you too should include a voice search facility in your e-Commerce store.
Personalized Marketing
According to recent research, customers who buy from any type of e-Commerce store expect personalization. Personalized marketing, i.e., marketing to people according to user behavior, is a necessary step in gaining customers. Personalized marketing not only boosts sales but also contributes to brand loyalty in the long run.
Social Media Sales
Social media is increasingly becoming a platform for sales and marketing. This trend has been growing for the past few years, and it’s likely to stay the same in the upcoming years as well. Today, social media platforms have included many features to effectively market and sell using social media.
Multiple Payment Methods
When it comes to payment methods, customers look for different payment methods. Including only one payment method will surely not work. Amazon and other major e-Commerce stores already have included multiple payment options such as credit/debit cards, UPI platforms, net banking, and other such payment methods. So, if you want to stay in the market, you too should include multiple payment methods. This is likely to remain the trend in the following years to come.
Omnichannel
Omnichannel marketing is not new anymore. Omnichannel marketing uses several different platforms such as social media, online stores, offline stores, mobile apps, and wherever your customers want to buy your products. This trend is likely to remain in the following years.
Artificial Intelligence (AI)
Usage of artificial intelligence is not a new thing in e-Commerce stores. It’s AI that gauges customer interactions, such as previous purchases, and recommends products for sale. AI acts as a tool to personalize the products that your customers see according to user behavior. Chatbots too use AI to make customer conversations easier.
Video Commerce
E-Commerce stores are largely using videos to market products and for good. Today’s customers like to watch videos to gain information rather than text. It’s not that text descriptions have become obsolete. It’s just that you can use videos to give customers a better look at your products, particularly because the customers are not watching the products physically.
Livestream Commerce
Livestream commerce can act as a nice alternative to AR. As most Livestream videos are on social media, it forms a part of e-Commerce.
Showing your products in live videos can and does increase the number of customers who want the products you are offering.
Bottom Line
To keep your e-Commerce store live and active, you need to keep up with the latest trends in the e-Commerce industry. Following the above trends will not only increase the sales but also work to boost your brand.
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